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Зарубежный бизнес-опыт в оригинале

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George Pruitt , John R. Hill

This book will prove vital to all systematic traders. Pruitt and Hill share a wealth of innovative timing patterns and fully disclosed trading strategies. For TradeStation™ users, there are powerful tutorials on indicator design and system building. The authors' vast expertise will benefit even practiced TradeStation™ veterans. Nelson Freeburg, Editor "Formula Research " TradeStation™ systems traders will discover a virtual gold mine of knowledge, guidance, and the benefit of vicarious experience from the two foremost experts on the subject in this valuable new addition to trading systems literature. There has long been a notable lack of worthwhile reference material for TradeStation™ users, and Building Winning Trading Systems with TradeStation™ fills a large void in this area. Nelson Freeburg, Edward Dobson, President "Traders Press, Inc." Building Winning Trading Systems with TradeStation™ is filled with...


Robert Greene

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention - grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P.T.Barnum, and other famous figures who have wielded - or been victimized by - power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.


Harry Beckwith

Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible Touch will open your eyes to this crucial branch of marketing with four key concepts: - Price: Its seductive power - from Uma Thurman's Five-Dollar Milk Shake to the Mansion at Turtle Creek. - Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500. - Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels. - Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro's folly, the madness of Tom Peters, and further ripples of the Lake Wobegon...


Sheila Ritchie , Peter Martin

Experienced managers have always known that what galvanizes John may leave Sally unmoved. But how do you decide which type of reward or incentive will produce the maximum effect in each case? This groundbreaking book provides some of the answers. Over a period of many years Sheila and Peter separately carried out research into motivation in the workplace. Both of them field-tested Sheila's motivation profiles with more than 1400 managers around the world. The outcome was a unique set of insights into what makes people work with a will. The findings are presented here for the first time, identifying 12 forces that drive people at work, including not only obvious factors, like money and recognition, but also equally powerful drives, like variety or the scope to be creative. For each individual there is a combination of factors that will encourage optimum performance, and the manager who understands what is required will inspire outstanding effort. He or she will also...


Leadership and Self-Deception is the first book to identify a single, underlying cause of every form of leadership failure. Through the story of Tom - a "shluck" in his manager's words - readers discover that identifying and treating individual leadership problems as if they were separate and distinct is not enough to transform people into successful leaders. The authors suggest that the key to leadership lies not in what we do, but in how we "are." They explore this compelling secret: Self-deception is the central player and trap underlying all leadership failures, relationship issues, and performance problems in organizations. Leaders who live in the box of self-deception are trapped: they cannot lead, no matter how hard they try and no matter how many skills and techniques they employ. With convincing examples, the authors show clearly how self-deception operates and how to overcome it. While other books cover people skills, this one goes deeper, fully illuminating the...


David Cottrell

Monday Morning Leadership is a story that can help your career! Everyone likes a good story, especially if there are lessons that can be immediately applied to life. This book is one of those stories - about a manager and his mentor. It offers unique encouragement and direction that will help you become a better manager, employee, and person.


Rolf Jensen

The future is uncertain the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.


Jack D. Schwager

In this sequel to the bestselling Market Wizards, Jack Schwager taps into the minds of top financial wizards and reveals the secrets of their astonishing success. Asking the questions that readers with an interest or involvement in the financial markets would love to pose to these financial superstars, Schwager gets the answers and shares their valuable insights. Entertaining, informative, and invaluable, The New Market Wizards is a must-have for any trader s bookshelf.


Kenneth Cloke , Joan Goldsmith

There is a search in process for a new context and paradigm for the organization of the future - an organization that must be capable of producing high-quality, competitive products that satisfy customers without destroying the planet or degrading human life. The End of Management and the Rise of Organizational Democracy calls for a radical set of organizational development initiatives that will combat the destructive forces of globalization, put an end to authoritarian, paternalistic management, and move organizations toward a new "organizational democracy." Kenneth Cloke and Joan Goldsmith detail the practical opportunities, alternatives, and models for these new organizations and challenge leaders to transform their workplace environment into one shaped by a context of values, ethics, and integrity. They reveal how a combination of collaboration, self-management, and organizational democracy can break down long-standing boundaries and foster the far-reaching,...


Ken Blanchard , Thad Lacinak , Chuck Tompkins , Jim Ballard

What do your people at work and your spouse and kids at home have in common with a five-ton killer whale? Probably a whole lot more than you think, according to top business consultant and mega-bestselling author Ken Blanchard and his coauthors from SeaWorld. In this moving and inspirational new book, Blanchard explains that both whales and people perform better when you accentuate the positive. He shows how using the techniques of animal trainers - specifically those responsible for the killer whales of SeaWorld - can supercharge your effectiveness at work and at home. When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior - all of which make these...


Jeffrey Liker

How to speed up business processes, improve quality, and cut costs in any industry. In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources Building quality into workplace systems Finding low-cost but reliable alternatives to expensive new technology Producing in small quantities Turning every employee into a quality control inspector


John C. Maxwell

Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C.Maxwell takes the pain out of knowing what makes a team tick. If you want to have a better team, you have to develop better players. Great team players, like great teams, are formed from the inside out. The qualities Maxwell teaches quickly take you to the heart of teamwork. Anybody can understand them and apply them - whether at home, on the job, at church, or on the ball field. If you learn the 17 essential qualities of a team player, you can become the kind of person every team wants. If everyone on your team does it, there will be no holding you back.